A. Avoid complex language when describing benefits. Clear, concise, and understandablelanguage is a must.
B. Explain the purpose behind a benefit and the value it offers employees. Be up frontabout the pros and cons of different benefit plans.
C. Provide numerous examples to illustrate how a benefit choice might affect differenttypes of employees, depending upon their personal circumstances.
D. Avoid the use of graphics as, they tend to make the information less understandable and encourage confusion.