Long-term objectives are useful because they

Question

prevent a company from becoming overly focused on the near term and losing sight of larger trends and opportunities.

can be accurately measured, whereas short-term objectives are vague and difficult to quantify.

set specific expectations for employees on a day-to-day basis.

emphasize performance improvements in the current period.

Answer 1

prevent a company from becoming overly focused on the near term and losing sight of larger trends and opportunities.