Quiz Review 3- Business - Marketing

Which of the following terms refers to the number of customers who have entered a market at a certain point in time?

Identifying which potential customers within the firm's target market have not only a desire for the product but also the authority to purchase it and the resources to pay for it is called prospecting.

3

Should XL Data Analyst find there is no significant relationship in a cross-tabulation table, it:

4

Rebecca is the head of the IT department for a company that's rolling out a new website. To ensure that the new site will handle expected loads, Rebecca asks her quality assurance testers to create some scripts that mimic user activity over a wide range of use cases. What is Rebecca doing?

5

Bivariate regression analysis is a predictive analysis technique in which two variables only are in the predictive model; one is an independent variable and the other a dependent variable

6

The commercial the agency developed went through extensive testing because the advertiser and its agency know that the target pre-teen girls are very fickle about which commercials they attend to

7

Which of the following actions is still necessary after the partnering process reaches the expansion stage?

8

When different types of buyers have different needs, a ________ sales organization structure used.

9

Always Fresh Produce Company has a route selling to more than 100 groceries, schools, and restaurants at wholesale prices. Last week the owners opened up a walk-in discounted consumer produce outlet. Always Fresh is now using a dual distribution system.

10

If China, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, China would be using a(n)

11

BzzAgent gathered information about WOM episodes through ________

12

The first step in the consumer decision-making process is the search for information.

13

All other variables held constant, a 95% confidence interval will give us a narrower range than will a 99% confidence interval

14

Identifying

15

Which of the following is true of expense items purchased by organizational buyers?

16

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

17

A major outcome from transportation economic deregulation has been the shift of pricing information garnered from public tariffs and rate bureaus to the negotiating table

18

Which of the following is true of individualism in teams?

19

The ultimate goal of customer relationship management is customer loyalty.

20

You are watching an episode of a new game show that tests contestants' knowledge by giving them phrases they must respond to with a question. The following marketing-related phrase comes up in the bonus round of the game:

21

The town of Impruneta in the Italian province of Florence, is a source of high-quality terracotta; the high iron content of the area's clay means that the finished pieces can withstand temperatures as low as ‒20 degrees Fahrenheit

22

An oral or written statement of the results of the research study, its strategic recommendations, and its other conclusions presented to a specific audience is known as the ______

23

________ is the stage where a product and its proposed marketing program are introduced into realistic market settings

24

Which of the following is an internal marketing metric that companies need to monitor?

25

__________ are additional incentives offered for a limited time to encourage consumers to buy a product

26

The reputation of the retailer who sells the product has a major influence on message credibility

27

A firm uses customer orientation when it sets its pricing strategy based on how it can add value to its products or services. A "no haggle" pricing policy is a type of ________ pricing strategy.

28

Using the sustainability metric of ________, a firm would examine the pounds of physical resources wasted per unit of organizational output

29

As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed

30

With _______, supplier managers simply set their price in relation to what the competitors' prices are

31

The foundation for win-win negotiations is a relationship with the customer built on trust and rapport

32

Which of the following refers to a small-scale study in which the results are only preliminary and intended only to assist in design of a subsequent study?

33

Word-of-mouth occurs most often for medicines and financial products

34

Specialty stores compete on the basis of low prices, high turnover, and high volume.

35

The major problem with using the mall intercept method to conduct personal interviews concerns

36

Fansteel manufactures parts used in jet engines, which it sells to companies such as Boeing. When shipping products to Boeing, Fansteel seals the parts in 8'×8'×40' boxes for shipping to decrease loss and damage. This method of materials handling is

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Quiz Review 3- Business - Marketing

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