Business - Marketing. Pace 2 Quiz

1

Johann buys an expensive microwave oven for his wife from an online retailer. After having made the purchase, he begins to wonder whether he should have bought a different model. He starts to weigh the pros and cons of both models but decides that the one he had bought was better anyway. This is an example of _____.

2

In which of the following social shopping tools is the influence tactic of authority not used?

3

A major benefit of a trading-area analysis is that it allows a retailer to determine ________

4

Which of the following is a signal that Anne is ready to sign the contract to book the reception?

5

What type of statistics assume that the data are drawn from a population that has a normal, bell-shaped distribution?

6

What are two of the most common and effective strategies marketers can use for raising prices?

7

The two basic types of studies categorized as descriptive research include:

8

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and web site traffic to give a view of the makeup of the brand's customers?

9

_____ is a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events.

10

Stop-N-Go and Circle K, both small stores that serve consumers willing to pay a higher price for the ease of buying staples close to home, are ________.

11

To ensure that inventories of both raw materials and finished goods are sufficient to meet customer demand without undue delay, firms utilize sophisticated ________.

12

Recalling Chapter 15's "FYI: The Greatest Public Relations Writer of all Time," which of the following is NOT part of Sir Winston Churchill's writing formula?

13

________ is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.

14

Caterpillar, the manufacturer of tractors and other earthmoving equipment, has an extremely high market share, which means customers seek the dealers out regardless of where they are. There are approximately 50 Caterpillar dealers in the United States––one in each state. From this information, you can surmise that Caterpillar uses distribution

15

<img src="https://sciemce.com/files/4/ppg__rrrr0713191105__f1q39g1.jpg" alt="" style="vertical-align: 0.0px;" height="379" width="515" /> Figure 14-1Figure 14-1 above depicts the communication process, which consists of ten key elements (Boxes A through J). The position labeled I is referred to as ________.

16

A periodic gathering of data on how channel members perceive the manufacturer's marketing program, its component parts, where the relationships are strong and weak, and what is expected of the manufacturer to make the channel relationship viable and optimal, is known as:

17

If demand is highly responsive to a change in price, we say the demand is ________

18

Which of the following statements about international business meetings is correct?

19

_______ are flourishing due to increased use of market segmentation and market targeting.

20

Typical examples of control problems associated with test marketing are

21

Companies normally develop ________ rather than single products and require sellers to establish perceived quality differences between price steps within it

22

Which of the following marketing decisions can be safely made without the benefit of marketing research?

23

When a firm develops a drastically simplified version of a product due to lack of purchasing power in a foreign market the process is referred to as:

24

Which of the following measures is an indicator of how similar or dissimilar the numbers are in a set of responses?

25

The difference between advertising and publicity is that advertising is

26

It is unusual for consumers to have multiple role identities.

27

marketing strategy

28

Explain in detail why a large proportion of new product introductions fail?

29

Last year, BruceCo sold 1000 coffee cups for $10 each. If the cost for each cup was $4.70, what was the average revenue for BruceCo?

30

As James begins to discuss product prices, he notices his prospect has folded his arms across his chest, clenched his hands, and avoided eye contact. James has received ________ signals.

31

Which of the following could be part of a social media mix selection in a social media marketing plan?

32

Nontariff barriers lower prices of both imports and import-competing goods

33

When marketers shift their focus from single transactions to creating ongoing relationships through high-engagement, experiential, customer journeys it is an example of a ______.

34

Stephanie is 19 years old and is a participant in social media in that she creates content of her own about her favorite brands of makeup—Web pages, blogs, video and video uploads to places like YouTube. The information created by Stephanie can be classified as?

35

Product managers are most useful in the development of new products.

36

Scenario 2.2 Use the following to answer the questions. EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including the marketing objective of growing his customer base by

in Business

15% during the coming year. He believes that the best way of reaching that objective is to promote to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.

Refer to Scenario 2.2. According to the BCG matrix, the hang-gliding and bungee jumping tours have been a ____ for EXperience Limited, while the skydiving and motorcross tours represent a ____.
A) star; dog
B) cash cow; question mark
C) cash cow; star
D) star; cash cow
E) star; question mark

37

What kind of alternative research designs are available to Montes?

38

When a researcher wants to perform the test of significance of differences between two percentages, each representing a separate group (sample), what is the SECOND required step?

39

Which of the following claims demonstrates puffery in advertising?

40

To recognize and guard against misleading advertising, it is most important to

41

Under the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called ________ product adopters.

42

The sales promotion technique that rewards consumers with an item either for free or at a reduced cost when they purchase another product is called:

43

What is probably the most obvious media objective?

44

Compare and contrast price and nonprice competition. Give examples of firms that compete on a price basis and on a nonprice basis.

When engaging in price competition, a marketer emphasizes price as an issue and matches or beats competitors' prices. To compete effectively on a price basis, a firm should be the low-cost seller of the product. If all firms producing the same product charge the same price for it, the firm with the lowest costs is the most profitable. Firms that stress low price as a key marketing-mix element tend to market standardized products. A seller competing on price may change prices frequently, or at least must be willing and able to do so. Best Buy, for instance, had to be willing to adopt price-matching policies in order to compete with online competitors.Nonprice competition occurs when a seller decides not to focus on price and instead emphasizes distinctive product features, service, product quality, promotion, packaging, or other factors to distinguish its product from competing brands. Thus, nonprice competition allows a company to increase its brand's unit sales through means other than changing the brand's price. Mars, for example, markets not only Snickers and M&M's but also has an upscale candy line called Ethel's Chocolate. With the tagline "eat chocolate, not preservatives," Ethel's Chocolate competes on the basis of taste, attractive appearance, and hip packaging, and thus has little need to engage in price competition.

45

One of the biggest challenges facing a marketing researcher is converting a complex set of data into a form that can be read and understood quickly by executives, managers, and other employees who will make decisions from the research.

46

Define sales promotion. How does sales promotion support other promotional activities of a firm?

47

The key to successful product differentiation and market segmentation strategies is finding the ideal balance between satisfying a customer's individual wants and achieving...

48

The more intense the competition within a segment, the ________ attractive it is to marketers.

49

________ represents the biggest challenge in constructing questionnaires

50

Introducing new-products sequentially into geographic areas of the U.S. to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

51

Trade or functional discounts are offered by manufacturers to which of the following?

52

Banner ads normally invite viewers to click on the banner to link to an ad or the advertiser's home page. The effectiveness of such efforts is monitored in part by the number of ________

53

Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?

54

While much of the excitement in social media has been based on websites and new technology uses, much of the growth lies in:

55

Discuss the four sources of conflict for boundary-spanning service workers.

With person/role conflicts, employees feel conflicts between what they are asked to do and their own personalities, orientations or values. Person/role conflict also arises when employees are required to change some aspect of their appearance or wear clothing to conform to the job requirements. A more salient conflict for most front-line workers is the conflict between their two bosses-the organization and the client. This organization/client conflict arises when the employee must choose between satisfying the customer and following the organizational rules. This conflict is especially severe when the worker earns his or her income from tips or commission rather than from a salary. Inter-client conflict arises when there are incompatible expectations and requirements from two different clients. This occurs most often when the service worker is serving multiple clients at the same time. Front-line service workers are asked to be both effective and efficient; they are expected to deliver satisfying service to customers and at the same time to be cost effective and productive in what they do. This source of conflict is referred to as the quality/productivity trade-off.

Find your answers, solutions and more...

We made it much easier for you to find exactly what you're looking for on Sciemce. Enjoy our search engine "Clutch."

Save a GPA. Donate your notes with us.

Business - Marketing. Pace 2 Quiz

Recent Packs