During Carl's first semester in college, he walks through his student union building everyday on his way to classes. At the beginning of the semester, he easily gets distracted and stops to look at all the posters and to talk to all the groups giving out information about various causes. He was often late for class. However, by the middle of the semester, he would walk through the student union without even noticing the new groups and signs. Carl has likely created ________ to shield him from all the competing messages.

A. cognitive dissonance
B. mental files
C. noise
D. feedback
E. perceptual screens


Answer: E

Business

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