According to your textbook, a speaker who attempts to establish goodwill in the introduction of a speech is aiming to convince the audience that he or she

A. will avoid using illogical arguments.
B. is qualified to speak on the topic.
C. has the best interests of the audience in mind.
D. will not talk for a long time.
E. is willing to take questions at the end of the speech.


Answer: C

Communication & Mass Media

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The recommendation that related items should be grouped close together is the design

principle of _________. Fill in the blanks with correct word

Communication & Mass Media

In this class, which of the following events is most suited for evaluative listening?

A. listening to informative speeches B. listening to the instructor's lesson C. listening to persuasive speeches D. listening to a classmate's problem before class starts

Communication & Mass Media

Circulation research investigates the effect on readership or subscription rates of variables that are unrelated to a publication’s content

Indicate whether the statement is true or false.

Communication & Mass Media

Bill knows that everyone in his audience drives to school. Therefore, in his speech about

improving the parking situation, he spends a moment talking about where he parks and the problems he encounters. He is doing an effective job of what? A) giving the audience information that they do not know B) telling the audience what they already know C) showing the audience how he parks D) establishing a common ground with the audience

Communication & Mass Media