Some descriptive terms can attain trademark status if, over time, they acquire a

a. generic meaning.
b. secondary meaning.
c. dictionary definition.
d. verb or noun usage.


b

Communication & Mass Media

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Savena needed room to move during her speech, but when she arrived to make her presentation, she learned that she would have to use a microphone affixed to a lectern. What was Savena's mistake?

a. not conducting a pre-speech audience analysis b. not conducting a pre-speech formal demographic analysis c. not conducting a pre-speech situational analysis d. not conducting a pre-speech informal psychological analysis

Communication & Mass Media

Which statement illustrates the most effective central idea?

a. The effects of herbal supplements. b. To understand the effects of herbal supplements. c. Herbal supplements can have positive and negative effects depending on the product, your health, and the dosage. d. Herbal supplements. e. Why you should avoid herbal supplements.

Communication & Mass Media

An important goal of education is

A. one's "self-creation". B. the development of the ability to select from among possible alternatives. C. the development of the ability to generate responses to unanticipated situations. D. All these answers are correct.

Communication & Mass Media

Simple random sampling is:

A. When every person has an equal chance of being selected to participate in the study. B. A two-stage or multistage process. C. Also called systematic sampling. D. All of the above.

Communication & Mass Media