Which of the following characteristics apply to liquid assets?
A) They are characterized by low returns.
B) They involve low risk.
C) The temptation to spend is greater.
D) All of the above are correct.
Answer: D
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If we agree that communication is about more than the participants involved, which characteristic of interpersonal communication would we use to explain that idea?
A. Interpersonal communication is unrepeatable. B. Interpersonal communication is learned. C. Interpersonal communication is characterized by wholeness and nonsummativity. D. Interpersonal communication is irreversible.
Dacker Products is a division of a major corporation. The following data are for the most recent year of operations: Sales$36,480,000 Net operating income$2,808,960 Average operating assets$8,000,000 The company's minimum required rate of return 16%The division's margin used to compute ROI is closest to:
A. 7.7% B. 21.9% C. 35.1% D. 29.6%
Political consultants have been using marketing research for decades to help their candidates understand
A. which consumers spend the most money. B. who makes up the voting public and how to reach them. C. what ethical lapses they can get away with. D. how large their campaign signs should be. E. how to buy the votes they need.
Product-type determining dimensions
A. affect the customer's choice of a specific kind of product. B. affect the customer's purchase of a specific product brand. C. are relevant to including a customer type in the product-market. D. are generally relevant to purchasing behavior. E. are less specific than qualifying dimensions.