________ refers to the number of persons in the primary target audience whom a media buy will reach and the number of times those persons will be reached.
A. Target frequencies
B. Target ratings points
C. Effective target reach
D. Total market coverage
E. Gross ratings points
Answer: B
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Your authors provide some guidance on developing logical paragraphs. Which of the following is one of their recommendations?
A) The first sentences should include a topic sentence that identifies the main idea of the paragraph. B) The body of the paragraph provides more information on the topic. C) Paragraphs should have a closing sentence that signals the end of the topic and indicates where the reader is now headed. D) As a rule keep paragraphs short. E) all of the above were recommended by your authors
A dominant design is more likely to emerge in all of the following conditions EXCEPT:
a. In the presence of strong network externalities. b. When the company engages in an open business model, sharing know-how. c. When new products are based on incremental rather than radical changes. d. Competing companies invest heavily in R&D, creating pressure to select a dominant design. e. All of the above are likely conditions for dominant designs to emerge.
Which of the following is the best tip for creating a successful cover message?
A) Use different paper colors and paper types for your résumé and cover message to create a strong visual impact. B) Make activities and outcomes, not yourself, the subject of sentences to reduce overuse of "I." C) Use a creative letter style to surprise the reader and make a big impact. D) Keep the focus on your skills and traits through frequent use of "I" statements.
The ACFE found that the most common way that fraud is first detected is:
A. Internal controls B. Tip C. External audit D. Internal audit