How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?
A. limit their information search to an internal one
B. conceal the product purchase from others
C. read ads for the new basketball shoe even after the purchase has been made
D. minimize problem solving involvement
E. If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.
Answer: C
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