What is meant by “framing a campaign”? Give a specific example.

What will be an ideal response?


Framing a campaign is a strategy used in campaigns to set the agenda. The goal is to shift voter attention to issues favoring the candidate rather than persuading voters to change their opinions. There are several examples in the text, such as “The incumbent has been in office for 12 years; it’s time for a change.”

Political Science

You might also like to view...

Briefly describe the difference between qualitative data vs. quantitative data

What will be an ideal response?

Political Science

Of the following groups, who were the first to occupy the territory now known as Texas?

a. Anglos b. Spanish c. Tejanos d. Indians

Political Science

Define and describe the four main elements of the "outside game" of interest group activity

What will be an ideal response?

Political Science

The division of powers between the national government and the states is clearly established in the U.S. Constitution

Indicate whether the statement is true or false

Political Science