Which of the following is a drawback of selling private-label merchandise?
A. Gross margins are lower with private-label brands than with national brands.
B. Designing private-label merchandise is only possible for department store retailers.
C. National brands are produced with better quality.
D. National brands are far superior to private-label brands.
E. Significant investment is needed to develop, manage, and market private-label brands.
Answer: E
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