What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?
What will be an ideal response?
First movers are firms who are first to market in a particular area and who move quickly to gather market share. First movers hoped to establish a large customer base quickly, build brand name recognition early, and inhibit competitors by building in switching costs for their customers through proprietary interface designs and features. The thinking was that once customers became accustomed to using a company's unique Web interface and feature set, they could not easily be switched to competitors. In the best case, the entrepreneurial firm would invent proprietary technologies and techniques that almost everyone adopted, creating a network effect, which occurs where all participants receive value from the fact that everyone else uses the same tool or product.
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Which of the following is a feature of the deductive organizational pattern??
A) ?The body of a message reminds the audience of the main idea and includes a future-oriented closing thought. B) ?The closing thought of a message is always omitted as it often leads to misinterpretation of the intended message. C) ?The first sentence of a message mentions good news, making the audience more receptive to the details that follow. D) ?A message begins with supporting details and concludes with the main idea to help the audience understand the message.
HomeBaked Bread Company hires Ike to sell the company's products in a certain area. HomeBaked Bread agrees to pay Ike a salary, plus commission, for a trial period. They also agree that Ike can sell using any methods and during any hours that seem appropriate. The key factor in whether Ike is HomeBaked Bread's employee is A) the amount of Ike's salary
B) thecontrol HomeBaked Bread has over the details of the work. C) thelength of the trial period. D) the size of Ike's sales area.
Evidence against market efficiency does not include
A) the small-firm effect. B) technical analysis. C) excessive volatility. D) mean reversion.
Jones contracts to buy a computer from Martin for $1,500. The contract calls for Martin to service the computer quarterly for the first year and to tutor Jones on how to use the software. Is this contract covered by the UCC or common law?
What will be an ideal response?