Which of the following scenarios best represents the use of earned media for promotion activities?
A. A selling company uses Twitter to introduce its novel products.
B. A firm communicates its promotional messages to customers through online banner ads.
C. A furniture store depends on text ads on mobile phones for its promotion.
D. A kids' clothing store uses only billboards for its product promotion.
E. A customer tweets about a discount offer of a brand on Twitter.
Answer: E
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Answer the following statements true (T) or false (F)
1. Patagonia was satisfied with its OD intervention to become greener. 2. In OD, combined interventions have been found to work better than single interventions. 3. An OD intervention that worked in the United States is likely to work equally well around the world because the practices are very fundamental to human nature. 4. Innovation differs from creativity or invention in that it requires useful application.
The ________ model of corporate social responsibility (CSR) holds that the firm should be managed for the sole benefit of stockholders.
Fill in the blank(s) with the appropriate word(s).
In terms of roles people can play, the four types of creativity types are:
A) Innovation, sublimation, extension, and duplication B) Innovation, synthesis, extension, and duplication C) Invention, sublimation, synthesis, and implementation D) Incubation, idealization, synthesis, and verification
A practitioner's "working theory" represents which one of the following?
A. An idea of what has to be done to achieve a desired outcome B. A proposition presented in a scholarly research journal