Home builders are using ________ segmentation to target people over 55 with homes that have wheelchair-friendly door widths, lever door handles, roll-out shelves, raised toilets, and direct 911 wiring.
A. demographic
B. geographic
C. psychographic
D. psychological
E. diffused
Answer: A
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Mitchel has worked for Smith’s Construction Company for eight years and loves his job. Recently, a new manager was hired for his region and rumor has it that the new manager wants to bring in all his own staff and plans on laying off most of the existing workers. Many of Mitchel’s friends have begun looking for new jobs, but Mitchel believes that there is no way he will be one of the ones to be let go. He is currently experiencing which stage of the change process?
a. resistance b. denial c. commitment d. fighting
Which of the following sections of the marketing planning outline is part of the marketing mix?
A) recommendation B) finance C) promotion D) strategy
Years ago Sony decided to exploit its capabilities in the design and manufacture of electronic hardware for consumer and professional use by emphasising their role as platforms to exploit complementary software (music, movies and games). Thus it acquired music recording and movie making businesses to provide complementary sources of revenue and profits. However, it licenses third party software developers to produce games compatible with PlayStation consoles. Discuss the likely reasoning behind this apparent difference of strategy.
What will be an ideal response?What will be an ideal response?
Stefano transfers copyrighted music recordings, without the copyright owners' authorization, to his friends. This is A) copyright infringement
B) a license. C) trademark infringement. D) none of the choices.