What kinds of information does the Federal Trade Commission (FTC) look for in an investigation of a complaint about an advertiser?
What will be an ideal response?
Typically, the FTC looks for three kinds of information: 1. substantiation (evidence that backs up advertising claims); 2. endorsements (the use of satisfied customers or celebrities to approve the product); and 3. affirmative disclosures (statements that reveal the product's limitations or deficiencies).
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A contingent liability is a liability that may materialize in the future because of something that happened in the past
Indicate whether the statement is true or false
A company can advertise a product as new and improved for only one year after it hits store shelves.
Answer the following statement true (T) or false (F)
Silence can never be an acceptance
Indicate whether the statement is true or false
Finoret, a petroleum company, was infamous for its wasteful production methods and continuous violation of the emission standards set by the Environmental Protection Agency. However, when the new CEO took over, the company completely changed its environmental philosophy and adopted an eco-friendly technology to minimize the emission of harmful gases. In the given scenario, the company took a step toward decreasing its _____.
A. liquid-to-gas ratio B. ecological debt C. carbon footprint D. green procurement