List and briefly describe the four different levels of competition
What will be an ideal response?
a. Product form/type – the narrowest definition of competition that results in the fewest competitors and includes only products or services of the same product type.
b. Product class/category – a broader definition than product form that results in a product segment of the industry.
c. Generic competition – incorporates the customer's notions about substitutability. At this level, competition is defined as the products or services that the customer views as fulfilling the same need.
d. Budget competition – it consists of products that are substitutable in the customer's budget.
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Social, ethical, and environmental responsibilities are increasingly being integrated into the:
A) strategic management process B) recruiting process C) governance process D) sustainability process E) regulatory process
Administrative budgeting is the rule at public relations agencies
Indicate whether the statement is true or false
When you are not sure whether it is acceptable to text in a business situation, you should…
A) ?Assume it is acceptable. B) ?Assume it is unacceptable. C) ?Try to text without being noticed by your peers. D) ?Pay attention to what your respected peers do, and adjust your behavior to match theirs.
Brand revitalization is also referred to as
A. recouping. B. remaking. C. rebuilding. D. rebranding. E. co-branding.