When you brainstorm by generating a list of ideas encompassing a specific topic, you are using which type of brainstorming?
a. Inventory brainstorming
b. Illuminating brainstorming
c. Topic-specific brainstorming
d. None of the above
c. Topic-specific brainstorming
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The fairness doctrine has been strengthened in recent years
Indicate whether this statement is true or false.
Whether you mail them to potential customers, feature them in a rack of information, or leave them behind after a sales call, ______ offer you an opportunity to inform and persuade people.
A. press releases B. ads C. brochures D. one-sheets
The socially transmitted values, institutions, behavioral patterns, and all other products and thought patterns of a society are referred to as
a. cultural images b. cultural myths. c. cultural patterns. d. cultural success.
Rogers (1995) notes that people fall into one of five categories when it comes to their acceptance of change. The category that only includes 2.5 percent of the population is:
A. innovators B. laggards C. early adopters D. late majority