Brianna is a marketing manager who wants to have a strong two-way communication of ideas with customers and she considers it very important to directly ease customer confusion and persuade them to purchase. She does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ________ will be the most appropriate promotional form.
A. viral marketing
B. advertising
C. personal selling
D. sales promotion
E. direct marketing
Answer: C
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Callander Corporation is a wholesaler that sells a single product. Management has provided the following cost data for two levels of monthly sales volume. The company sells the product for $140.50 per unit. Sales volume (units) 6,000 7,000Cost of sales$497,400 $580,300Selling and administrative costs$273,600 $294,700 The best estimate of the total variable cost per unit is: (Round your intermediate calculations to 2 decimal places.)
A. $125.00 B. $82.90 C. $128.50 D. $104.00
The Affordable Care Act requires that most U.S. citizens and legal residents have qualifying health insurance or pay a financial penalty. This provision of the Affordable Care Act is known as the
A) Health Insurance Marketplace option. B) public option. C) individual mandate. D) premium subsidy option.
Functionalities provided by EC merchant server software include
A) electronic catalogs. B) search engines. C) shopping carts. D) all of the above.
Two events A and B are said to be independent if:
a. P(A and B) = P(A) · P(B). b. P(A and B) = P(A) + P(B). c. P(A/B) = P(B). d. P(B/A) = P(A). e. P(A or B) = P(A) · P(B).