According to Conger (1998), which of the following is NOT one of the four components of successful persuasion:

a. finding common ground
b. making an emotional connection
c. providing evidence
d. being the deviant


d. being the deviant

Communication & Mass Media

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In a speech to convince citizens that they should conserve water, the city official

stated: "We must act now to conserve this precious resource, or disaster will follow." This official's statement, alone, represents: A) a complete deductive argument. B) evidence for a claim. C) a claim with no evidence. D) an irrefutable claim.

Communication & Mass Media

The introduction of the speech does little to arouse audience interest

Indicate whether the statement is true or false

Communication & Mass Media

Noticing when someone breaks a norm can help you spot a norm

Indicate whether the statement is true or false

Communication & Mass Media

A good way to ensure that your topic will be important to you and interesting to the audience is to __________.

A. get some ideas from classmates B. browse the Web C. consider the universal audience D. conduct a personal inventory

Communication & Mass Media