One reason the conclusion of the speech is so important is because of the __________ effect

a. primacy
b. recency
c. contrast
d. halo


b. recency effect.

Communication & Mass Media

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The key theme in the chapter on informative speeches is that mere information is tremendously valuable and relevant to our lives

Indicate whether the statement is true or false

Communication & Mass Media

_____ is the quality of credibility that refers to the knowledge and expertise the audience thinks the speaker has

A) Character B) Charisma C) Competence D) Logos

Communication & Mass Media

Are clear statements that identify what you'd like to accomplish in the future

A. Objectives B. Lists C. Goals D. Steps

Communication & Mass Media

When we cannot experience the referent of a word through our senses; that is, we cannot

touch it, hear it, see it, taste it, or smell it, the word is described as being ________. Fill in the blanks with correct word

Communication & Mass Media