One reason the conclusion of the speech is so important is because of the __________ effect
a. primacy
b. recency
c. contrast
d. halo
b. recency effect.
Communication & Mass Media
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_____ is the quality of credibility that refers to the knowledge and expertise the audience thinks the speaker has
A) Character B) Charisma C) Competence D) Logos
Communication & Mass Media
When we cannot experience the referent of a word through our senses; that is, we cannot
touch it, hear it, see it, taste it, or smell it, the word is described as being ________. Fill in the blanks with correct word
Communication & Mass Media
The key theme in the chapter on informative speeches is that mere information is tremendously valuable and relevant to our lives
Indicate whether the statement is true or false
Communication & Mass Media
Are clear statements that identify what you'd like to accomplish in the future
A. Objectives B. Lists C. Goals D. Steps
Communication & Mass Media