Describe the research of Solomon Asch and the reasons why we conform to the behavior of others
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ANSWER:
?During the 1950s, Asch conducted a series of classic experiments on conformity and the factors that make us more or less likely to conform in a given situation. Asch (1951) had male participants engage in a perceptual task with eight other men. The participants were unaware that the eight other men in the experiment were confederates, or actors posing as participants. Each participant, along with the eight confederates, was shown a series of lines and asked to match the length of a test line to one of three other comparison lines.
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Asch found that 74% of his participants conformed at least once during the experiment. Apparently, many people can be easily made to conform. Only 26% of the participants consistently stood by their convictions and refused to conform. Asch also found that as the majority group (the number of confederates who choose the wrong line) increased, so did the participants’ tendency to conform. However, Asch found that maximum conformity was reached in the participants when only three confederates were present.
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