A ___________ is any information not generally known to the public and that a business wishes to hold confidential.
Fill in the blank(s) with the appropriate word(s).
trade secret
The company must exercise reasonable efforts to protect these secrets, and they are the most common form of IP protection.
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When Hayley had some problems with the applications on her cell phone, she gave her cell phone to the service center for a software update. The service center returned the phone to Hayley the next day, with the software update complete
Two days later, the service center called Hayley to enquire if the phone was functioning well. Which area of services marketing does this incident illustrate? Why is this important?
Provide three examples of nonverbal messages which have different meanings in different cultures
Holiday World & Splashin' Safari is an amusement park located in Santa Claus, Indiana, which is located in southern Indiana and typically welcomes 10,000 to 20,000 visitors daily from nearby cities in Indiana, Kentucky, and Illinois. Holiday World is known for its wooden rollercoasters and historically has added one new thrill attraction each season. The company uses its Facebook page to alert followers to the new attraction and typically makes an announcement about the attraction toward the end of the season. During the fall and winter months when the amusement park is closed, the Facebook page may provide updates on the new attraction and provide links to purchase advance tickets or season passes from their website. Which element of the marketing mix is Holiday World using to generate
interest and ticket sales for the park? A. Promotion B. Price C. Product D. Distribution
With reference to #51, what if the owner of the land had taken title with a general warranty deed from the seller?
A)?Then the seller would be required to cover the cost of the mortgage because the lack of a permit is a breach of the warranty of possession. B)?The seller would be required to cover the cost of the mortgage because the property cannot be used for what was warranted to the buyer. C)?The warranty deed does not cover zoning issues with the property. D)?The seller would have to cover damages only if it was a special warranty deed.