Choose the item in column 2 that best matches each item in column

Question

_____1. This term describes things of interest-desires.
_____2. This term describes specific items or issues that must be addressed with some degree of urgency or risk negative consequences.
_____3. This term describes the developing of a unique and easily recognizable public appearance.
_____4. This term describes getting the word out that something exists.
_____5. This term describes the study of the marketplace that helps to determine the exact size and nature of the market.
_____6. This term describes the group of people who have a want or need that may be satisfied by a specific product or service.
_____7. This term describes unsolicited recommendations and referrals from your existing customers.
_____8. This term describes consistent phrase used in both print and media advertising to promote a product or service.

A) Market research
B) Awareness
C) Identity
D) Target Market
E) Personal media
F) Needs
G) Wants
H) Tagline

Answer 1

1. G) Wants
2. F) Needs
3. C) Identity
4. B) Awareness
5. A) Market research
6. D) Target Market
7. E) Personal media
8. H) Tagline