Students may describe a communication interaction in which a speaker sends a message, but the receiver does not comprehend that message.

What will be an ideal response?


Answers should suggest that theories may have practicality and that the
best theories can be used to address real-world communication problems.

Business

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Shudra is a new employee who is being pressured by her manager to do something unethical that directly violates the company’s code of ethics. On what other moral support level can she rely?

a. her manager’s fear of being caught b. her coworkers’ judgment about what to do c. her industry’s code of ethics d. her manager’s supervisor

Business

What is most likely a strategic benefit of the existence of competitors?

A) Competitors seldom lead to product differentiation. B) Competitors help legitimize new technologies. C) Competitors exclusively serve more-attractive segments. D) Competitors fracture the target market. E) Competitors decrease the total demand.

Business

Which of the following is a guiding principle used in establishing a sales routing and scheduling plan?

A) Develop a routing plan that gives equal attention to each customer. B) If your territory is quite large, consider organizing it into two smaller zones. C) Develop a schedule that best accommodates your personal and professional needs. D) Avoid scheduling tentative calls, which may be distracting and costly. E) Ask for assistance from other salespeople if you cannot complete your route.

Business

Transfer pricing does not affect divisional profits

Indicate whether the statement is true or false

Business