After concept testing, a firm would engage in which stage in developing and marketing a new product?
A) idea screening
B) marketing strategy development
C) business analysis
D) product development
E) test marketing
Ans: B) marketing strategy development
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Internal auditors fall into two primary categories-assurance services and consulting services. Briefly explain these two categories in relation to internal auditors.
What will be an ideal response?
Which of the following is an assumption of economic theories of labour markets?
A. There is a huge advantage for a single employer to pay above the market rate. B. Employers are not always interested in maximizing profits. C. There is a huge advantage for a single employer to pay below the market rate. D. People are homogenous and therefore interchangeable. E. Pay rates reflect only the base wage associated with employment.
Which of the following sets of activities are adaptive leaders said to engage in with others?
A. motivate, crystallize, delegate B. mobilize, motivate, orient C. organize, direct, manage D. conceptualize, heal, serve
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