Brad Glickman of WP International, a major marketer of word-processing software, calls the secretary of Raine Dorchette, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The secretary plays the role of ____ in this purchase decision.
A. gatekeeper
B. buyer
C. decider
D. buying center captain
E. order giver
Answer: A
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Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.To successfully use direct mail as a means of locating potential customers, the company must:
A. have low postage costs. B. mail only to people who have MAD. C. have a large database of possible customers. D. prequalify recipients before sending out advertisements. E. have an in-house operation for printing and mailing.
Which of the following is an advantage of budgeting?
A) forces managers to plan B) provides information useful for control C) provides information for improved decision making D) improves communication E) all of these
Under Taylor et al.’s (1996) classification of HRM policy and practices in subisdiary operations, which generic strategy refers to the creation of a global approach to HRM, not explicitly allied to either home or host nation:
a. adaptive b. exportive c. integrative d. differentiated
Chuck is part of a team identifying ideas to cut expenses. The team has decided to hold a brainstorming session. Which of the following strategies would likely produce the best results?
A) Discourage wild thinking; all ideas generated should be rational and feasible. B) Critique and evaluate each idea as it is presented during the brainstorming session. C) Set an established time limit. D) To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming session.