Emotional selling points are usually more powerful than rational ones
Indicate whether the statement is true or false
true
Communication & Mass Media
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In order to convince an audience, a speaker must ________
A) develop reason and evidence B) appeal to basic human needs C) be convinced about the topic D) all the above
Communication & Mass Media
The ability to properly read this device is critical to every phase of audio production:
A. volt meter B. VU meter C. digital ammeter D. modulation meter E. RF output
Communication & Mass Media
The general purpose of a speech cannot be classified in one of four ways:
A. Inform B. Invite C. Persuade D. Evoke E. Advise
Communication & Mass Media
According to the cognitive labeling view of emotions, what occurs second?
A) ?external event B) ?physiological response C) ?label for response D) ?interpreted emotion E) ?perception of event
Communication & Mass Media