When communications accurately describe what service quality is provided and can be expected, and consumers are still less than satisfied with the service, there is a gap between ________
A) consumer expectations and management perceptions
B) management perceptions and quality standards set by the firm
C) expected services and actual services
D) expected services and needed services
E) service quality standards and consumer expectations
C
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Dante would like to collect data about the life of first-year college students. He would like the research to be comprehensive, to include information about what daily life is like, what classes are like, and what it is like living in the dorms. The best research method to obtain this data would be ______.
A. experiment B. survey C. textual analysis D. ethnography
A marketing ________ is defined as a group of marketing variables a business controls with the intent of implementing a marketing strategy directed at a specific target market
A) plan B) model C) mix D) target E) optimization
The first step in the job search process is to analyze yourself and your professional qualifications
Indicate whether the statement is true or false
According to open system theory, organizations and their environments are ______.
A. independent B. interdependent C. in continual conflict D. always in balance with one another