Why is it important for retailers to understand how families make purchase decisions?
What will be an ideal response?
Retailers should understand how families make purchase decisions. When families make purchase decisions, they often consider the needs of all the family members. In some cases, all participate in the decision making. In other situations, one assumes the role of decision maker but is highly influenced by the others. Children especially can influence family decisions. Also, retailers can attract consumers who shop with other family members by satisfying the needs of all family members. Examples of this can include babysitting services in hotels, play areas in stores, and comfortable seating and televisions outside dressing rooms to keep other family members entertained.
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