To assign utilities, consider the best and worst payoffs in the entire decision situation
a. True
b. False
Indicate whether the statement is true or false
True
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Marketing managers need the information provided by marketing research for many reasons. Which of the following is not a reason to need information provided by marketing research?
A) Firms have become national and international in scope. B) Consumers have become more affluent and sophisticated. C) Competition has become more intense. D) All of the above are reasons to need information provided by marketing research.
Which of the following is the most likely item to result in a deferred tax asset?
a. Using accelerated depreciation for tax purposes but straight-line depreciation for accounting purposes b. Using the completed-contract method of recognizing construction revenue tax purposes, but using percentage-of-completion method for financial reporting purposes c. Prepaid expenses d. Unearned revenues
Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?
A) mechanical observation B) mall intercepts C) ethnography D) unobtrusive measurement E) case studies
Which type of question offers no restrictions on the type of response that is expected?
A. directed B. leading C. open-ended D. secondary