Usually ask readers to indicate their level of agreement or disagreement with a large number of attitudinal statements

Fill in the blank(s) with the appropriate word(s).


Psychographic studies

Communication & Mass Media

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The style of writing in audience ethnographic criticism that "writes in" the identity of the writer-researcher is called

a. the confessional tale. b. the novelistic approach. c. the realist's syntagma. d. the ethnocentric protocol. e. None of the above.

Communication & Mass Media

Kirstin's group spent twenty minutes sharing any and every idea they could think of, encouraging even crazy ideas to be shared. The one rule was that they could not critique the ideas, only share them out loud. This describes the process of

a. brainstorming. b. member idea initiation. c. breaking primary tensions. d. breaking secondary tensions.

Communication & Mass Media

When interacting with people, Miranda is concerned with the other person's self-image, yet she also wants the other person to like her. According to face-negotiation theory, Miranda has ______.

A. mutual face concern B. negative face for other C. positive face concern D. self-face assertion

Communication & Mass Media

Friends should not be expected to accept our flaws

Indicate whether the statement is true or false

Communication & Mass Media