When trying to counter the influence of an opposing coalition, your best defense may be

A. to use a divide-and-conquer strategy.
B. to use the coalition as leverage for a win over the opponent.
C. to ignore the situation.
D. None of these options are correct.


Answer: A

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Answer the following statement true (T) or false (F)

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Which of the following locations in a store is the most appropriate to place high-margin products?

A. Left-hand side B. Center aisles C. Right-hand side D. The store entrance E. End caps

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Which statement is not true when deciding on whether to use balanced or unbalanced scales when developing a non-comparative itemized rating scale?

A) The scale should be balanced to obtain objective data. B) In a balanced scale, the number of favorable and unfavorable categories are equal. C) If the distribution of responses is likely to be skewed, either positively or negatively, a balanced scale with more categories in the direction of skewness may be appropriate. D) If an unbalanced scale is used, the nature and degree of unbalance in the scale should be taken into account in data analysis.

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Which of the following statements regarding ROI computations is true?

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