Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?
A) meet the competition
B) objective and task
C) payout planning
D) quantitative models
D
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The ending merchandise inventory for the current year is overstated by $25,000. What effect will this error have on the following year's net income?
A) The net income will be overstated by $50,000. B) The net income will be overstated by $25,000. C) The net income will be understated by $25,000. D) The net income will be understated by $50,000.
Which of the following is an advantage of a well-designed and targeted telemarketing plan?
A) exemption from the National Do Not Call Registry B) ability to portray wider merchandise C) purchasing convenience for customers D) interactive infomercials via phone E) coordination with nearby kiosks
Carolina Potato Inc currently sells cut sweet potatoes for $.85 per can. The cost of producing the sweet potatoes is $.18 per can. Carolina Potato is considering starting a line of mashed sweet potatoes. The additional processing costs would be $.06 per can and each can would sell for $.95. Which of the following pieces of information is not relevant to the decision to sell or process further?
A) $.06 additional processing cost B) $.18 production cost C) $.95 sales price D) demand for pureed sweet potatoes
Clayton dies without a will. The distribution of Clayton's property, including his farm near Lincoln, Nebraska, is prescribed by
A. a court-appointed executor. B. federal probate statutes. C. state intestacy laws. D. Clayton's relatives.