A consumer demanding a product from a retailer after watching an ad on television has responded to a pull promotional advertising strategy
Indicate whether the statement is true or false
TRUE
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Run-to-run control totals can be used for all of the following except
a. to ensure that all data input is validated b. to ensure that only transactions of a similar type are being processed c. to ensure the records are in sequence and are not missing d. to ensure that no transaction is omitted
Conclusive research is based on the assumption that the researcher has an accurate understanding of the problem at hand
Indicate whether the statement is true or false
Which of the following best represents a field within a database?
A) anything outside the company laboratory B) a database record C) a data mine D) records within customer names E) customer names within a record
Which of the following is a difference between people-processing and possession-processing services?
a. People-processing services refer to services that use manual labor directed at customer's assets, while possession-processing services refer to services that use technology directed at customer's assets. b. People-processing services require customers to enter the service factory, while possession-processing services typically do not require the presence of the customer in the service factory. c. People-processing services emphasize on supplementary services, while possession-processing services greatly reduce supplementary services. d. People-processing services occur when services are directed at customers' physical belongings, while possession-processing services occur when services are directed at a customer.