Significant discrepancies in ratings services findings point to flawed methodology or execution
Indicate whether this statement is true or false.
TRUE
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What is viral advertising?
A) pastel messages from the Viral & Hjelmberg shop in the 1920s B) advertising produced by Magnus Viral in the 1990s. C) short action stories on the web that friends pass on to friends D) advertisements about cold cures and healthcare products
When should a speaker tell the audience why he is qualified to speak about his topic?
A) in the introduction of the speech B) in the body of the speech C) in the conclusion of the speech D) never. That would be bragging.
When you say something to someone that you know will really hurt them, you are engaging in beltlining
a. true b. false
Which of the following statements accurately describes the relationship between reach and average frequency?
a. As the reach increases, the average frequency decreases. b. As the reach increases, the average frequency increases. c. As the reach decreases, the average frequency decreases. d. There is no relationship between reach and average frequency.