All of the following statements about the purchase involved in organizational buying are true EXCEPT:
A. the size of the purchase involved in organizational buying is typically smaller than that in consumer buying but it is done more frequently.
B. the length of time required to arrive at a purchase agreement can vary with size of purchase.
C. the dollar value of a single purchase made by an organization often runs into thousands or millions of dollars.
D. the size of purchase impacts who participates in the purchase decision.
E. the size of purchase impacts who makes the final decision.
Answer: A
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