Bree, a consumer products company, foresees the decline of one of its products "Cappa"a brand of instant coffee
The public relations firm advises the company to change the packaging and color of the product and rename the product "Frappie". The makeover boosted sales and revenue of the product. What type of service does the PR firm provide here?
a) Branding and corporate reputation
b) Research and marketing evaluation
c) Marketing and advertising communication
d) Crisis and action communication
a
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Being persuaded by hearing the stories and experiences of others is called a. rationally processed evidence
b. cause-effect reasoning. c. vicarious experience. d. direct experience.
Combining music with drama is a practice extending back, at least, to ancient Greece
Indicate whether this statement is true or false.
Aggressiveness rather than argumentativeness is preferred in the workplace
Indicate whether this statement is true or false.
Attractive communication style
A) the extent to which the supervisor believes that the subordinate will be able to perform the assigned tasks with little or no difficulty B) getting the subordinate to perform as a fully functioning organizational member C) any communication that indicates interpersonal warmth and closeness D) an overt form of influence where desired outcomes are fully disclosed E) messages and behaviors used to preserve an acceptable and lasting relational state. F) any communication between organizational members that implicitly or explicitly provides task guidance, personal evaluation, or other guidance G) attentive, friendly, and relaxed H) mutual affection the leader and member have for each other based primarily on interpersonal attraction I) inattentive, unfriendly, and unrelaxed J) those that attempt to gain relational rewards by explaining or justifying the actor's position and attitude K) a disguised attempt at upward influence L) an influence technique that uses either open influence or clearly stated outcomes