Would Coca-Cola be a generic brand? Why or why not? How would you expect the package and label of a generic product to look?
What will be an ideal response?
No, Coca-Cola is a manufacturer brand, a brand that is owned by a manufacturer; it is not a generic brand, a product with no brand at all. As a brand product, Coca-Cola also has a distinct and notable appearance, whereas generic brand products have no special name and have plain packaging.
You might also like to view...
Which of the following is a conventional consumer marketing channel?
A) producer to business distributor to end consumer B) producer to wholesaler to retailer to end consumer C) producer to end consumer to business customer D) producer to retailer E) producer to business distributor to business customer
In work motivation, factors internally controlled, such as responsibility, achievement, and the work itself, are referred to as ________.
A. job-content factors B. job-inducement factors C. job-process factors D. job-context factors
Michelman Corporation manufactures and sells one product. The following information pertains to the company's first year of operations: Variable costs per unit: Direct materials$89Fixed costs per year: Direct labor$952,000Fixed manufacturing overhead$2,550,000Fixed selling and administrative expenses$992,000 The company does not have any variable manufacturing overhead costs or variable selling and administrative expenses. During its first year of operations, the company produced 34,000 units and sold 31,000 units. The company's only product is sold for $254 per unit.The company is considering using either super-variable costing or an absorption costing system that assigns $28 of direct labor cost and $75 of fixed manufacturing overhead to each unit that is produced. Which
of the following statements is true regarding the net operating income in the first year? A. Absorption costing net operating income exceeds super-variable costing net operating income by $225,000. B. Absorption costing net operating income exceeds super-variable costing net operating income by $309,000. C. Super-variable costing net operating income exceeds absorption costing net operating income by $309,000. D. Super-variable costing net operating income exceeds absorption costing net operating income by $225,000.
During the first week of January, an employee works 45 hours. For this company, workers earn 150% of their regular rate for hours in excess of 40 per week. Her pay rate is $36 per hour, and her wages are subject to no deductions other than FICA Social Security, FICA Medicare, and federal income taxes. The tax rate for Social Security is 6.2% of the first $128,400 earned each calendar year and the FICA tax rate for Medicare is 1.45% of all earnings. The current FUTA tax rate is 0.6%, and the SUTA tax rate is 5.4%. Both unemployment taxes are applied to the first $7000 of an employee's pay. The employee has $100 in federal income taxes withheld. What is the amount of this employee's net pay for the first week of January? (Round your intermediate calculations to two decimal places.)
A. $230.82 B. $1710.00 C. $1579.19 D. $1940.82 E. $1479.19