Pepsi-Cola has just released a new flavor of its soft drink. In order to have customers start adopting the new flavor, Pepsi-Cola should engage in promotions that focus on
A. retaining loyal customers.
B. creating awareness.
C. stimulating demand.
D. identifying prospects.
E. combating competitive promotional efforts.
Answer: B
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Which type of scaled-response format contains bi-polar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?
A) constant sum scale B) life-style inventory C) semantic differential scale D) synthetic action/ information/ online format E) none; these are not measured by scaled-response formats
Which of the following costs normally is expensed in the year incurred, regardless of the extent of future benefit?
A) Technology B) Customer lists C) Research and development D) Leasehold improvements
____________defines conflict between different groups, departments or divisions that disagree over task, processes, resources, or information.
a. Intrapersonal b. Interpersonal c. Intragroup d. Intergroup
?Which of the following methodsis NOT used to provide on-the-job experience to managerial employees?
A. Understudy assignments B. Outplacement C. Lateral transfer D. Coaching