Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.
What will be an ideal response?
Product actions. (1) In 2005, Turkish immigrant Hamdi Ulukaya developed Chobani yogurt, a strained yogurt that is a little bit sour, like sour cream, has much more protein, fewer calories, and more calcium than the traditional American yogurts. (2) In 2011, Chobani introduced its Champion Tubes Greek yogurt line for kids. (3) In 2013, Chobani expanded its main product line by adding more flavors like Coconut, Banana, and Key Lime that were suggested by customers. Price actions. The text does not describe any pricing action that Chobani took. Promotion actions. (1) Initially, Chobani had little money for traditional advertising, so it relied on positive "word-of-mouth" - one happy customer telling another about this new Chobani Greek yogurt. (2) In 2010, Chobani used its "CHOmobile" to hand out free samples to encourage consumers to try Greek Yogurt for the first time. (3) In 2012, Chobani sponsored the London Olympics and Paralympic Games. (4) Chobani also aired a TV ad called "Proudly with You" during these Olympics. (5) Chobani uses social media such as Facebook, YouTube (which feature "Just as Good" recipes to show customers how to use its tasty products in meals and desserts), Pinterest, Instagram, Twitter, and other social media sites. (6) In 2011, Chobani hired former 2-time Olympian women's softball pitcher Jennie Finch as spokesperson to promote the Champions brand. Place (distribution) actions. (1) Initially, Chobani wanted to distribute its Greek yogurt in the main dairy cases of major grocery chains, not in the niche or organic sections of these chains nor in natural foods or specialty stores. (2) By 2009, Chobani could be found in the main dairy cases of chains like Stop & Shop, BJ's, and Costco. (3) In 2010, Chobani used its "CHOmobile." (4) In 2013, Chobani Greek Yogurt was sold in the U.S., Canada, and Australia. (5) In 2012, Chobani opened its first "yogurt bar," called Chobani SoHo, in New York City - a store that will feature "a collection of non-frozen, yogurt-based creations.
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Which of the following is a true statement about enzyme inhibition?
A. In irreversible inhibition, a poison binds to the enzyme so that it can never work again. B. In competitive inhibition, the inhibitor binds to the active site of the enzyme. C. Most inhibitors act in a reversible fashion. D. In noncompetitive inhibition, the inhibitor binds to the allosteric site of the enzyme. E. All of the statements are true.
In contrast to a batch processing system, in a real-time system
a. a lag occurs between the time of the economic event and when the transaction is recorded b. relatively fewer hardware, programming, and training resources are required c. a lesser resource commitment per unit of output is required d. processing takes place when the economic event occurs
_______ describes the cognitive, affective, and behavioral stages that a customer goes through during the purchasing process
a. Integrated marketing communications (IMC) b. Response hierarchy models c. Market database d. Prospecting plan
Employee engagement is:
A. A combination of competition and job satisfaction B. A combination of willingness to perform at a high level and job satisfaction C. A combination of willingness to perform at a high level and boldness D. A combination of competitiveness and boldness E. A combination of job satisfaction and boldness