The subjective nature of service quality means that ______.
a. the same service may be viewed differently by different customers
b. different services are viewed in an identical fashion by different customers
c. it is easier to assess service quality than product quality
d. it is easier to satisfy service customers than product customers
a. the same service may be viewed differently by different customers
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Which of the following describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other?
A) a comparative scale B) a continuous rating scale C) an itemized rating scale D) a Likert scale E) extreme scaling
Less effort is required of the respondent in a personal interview than in a telephone or mail interview
Indicate whether the statement is true or false
Maxwell’s manager asked for Maxwell’s user name, password, or other log-in credentials for Maxwell’s personal social media accounts so that the manager could see what Maxwell shared with friends and family about work and other topics. This could be a violation of Maxwell’s right to _______.
A. free consent B. due process C. privacy D. freedom of conscience E. freedom of speech
Someone who makes moral and ethical decisions based on his own beliefs is applying which
moral theory? A) Utilitarianism B) Ethical relativism C) Ethical fundamentalism D) Kantian ethics E) Rawls's distributive justice theory