The priceless campaign of MasterCard is based on a(n):

A) humor appeal
B) emotional appeal
C) rational appeal
D) fear appeal


B

Business

You might also like to view...

Instead of spending money on the purchase of data storage devices, a company can contract with a(n) _____ and have all or some of its files stored remotely on the provider's devices.

Fill in the blank(s) with the appropriate word(s).

Business

What element of the motivation process is explained by intending to work for some period of time to achieve objectives?

a. Directed b. Maintained c. Activated d. Energized

Business

______ is a person’s sustained motivation to a carry out a course of action or contribute to the well- being of some other person, group, or organization.

Fill in the blank(s) with the appropriate word(s).

Business

Which of the following characteristics is not true for the exponential distribution?

A) It is discrete probability distribution. B) It is also called the negative exponential distribution. C) It is used in dealing with queuing problems. D) It is used to describe the times between customer arrivals. E) The variance is the square of the expected value.

Business