Section 315 of the Communications Act of 1934 ______.

a. applies only 45 days before a general election and 60 days before a primary election
b. requires broadcast stations and cable systems to make equal opportunities available to legally qualified candidates for the same political office
c. applies only to candidates for federal offices
d. applies to print media
e. requires broadcast stations and cable systems to make equal opportunities available to legally qualified candidates for the same political office and applies to print media


b. requires broadcast stations and cable systems to make equal opportunities available to legally qualified candidates for the same political office

Communication & Mass Media

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Explain the term choice point and give an example of such a moment from your own life.

What will be an ideal response?

Communication & Mass Media

Write your own definition of culture.

What will be an ideal response?

Communication & Mass Media

Content analysis is a research technique that:

a. Uses selected examples to illustrate theoretical points b. Qualitatively describes the content of communication c. Quantitatively describes the content of communication d. Focuses primarily on a single person to ensure depth of information

Communication & Mass Media

When a single advertising sales staff serves two papers instead of one, this is an example of _______________

a. mass customization b. segmentation c. economies of scale d. barrier to entry

Communication & Mass Media