What is the major reason the media are constantly looking for new story ideas?
A) Reporters are not as creative as they used to be.
B) The media provides continuous news through an increasing number of channels.
C) People are no longer interested in reading or watching news.
D) Non-media connectors are attracting more advertisers.
E) Investigative journalism is more widespread than ever.
B
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Which of the following is an advantage of adding new channels in a multichannel distribution system?
A) limiting market complexity B) reducing control over the system C) expanding sales and market coverage D) decreasing marketing needs and costs E) minimizing mass customization of products
1. Which four agencies were rated in the top five on (a) Work/life Balance and (b) Family-Friendly Culture and Benefits?
What will be an ideal response?
The process of making decisions about the characteristics, features, and performance of a company’s goods and services refers to?
a. Product placement b. Product procurement c. Product decisions d. Product design
The lack of supply chain coordination on various measures of performance has costs associated with it. Which of the following is one of these costs?
A) Inventory B) Reliability C) Transportation D) Quality