A ________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
A. marketing strategy
B. marketing program
C. micromarketing tactic
D. macromarketing tactic
E. customer relationship management
Answer: B
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If you have a commitment to pay a friend in Britain 1,000 pounds in 30 days, you could remove the risk of loss due to the appreciation of the pound by
a. buying dollars in the forward market for delivery in 30 days. b. selling dollars in the forward market for delivery in 30 days. c. buying the pounds in the forward market for delivery in 30 days. d. selling the pounds in the forward market for delivery in 30 days.
The first step in solving a graphical linear programming model is to:
A) plot the model constraints as equations on the graph and indicate the feasible solution area. B) plot the objective function and move this line out from the origin to locate the optimal solution point. C) solve simultaneous equations at each corner point to find the solution values at each point. D) determine which constraints are binding.
What is an appropriate objective function for this vacation?
Their cruise would port out of New Orleans and promised seven days with a panoply of excursions in Jamaica, Cozumel, and Grand Cayman. A list of excursions at each site and key features of each appear in the table. The excursions were all day affairs, so it was possible to engage in only one per port. The cruise ship sailed at night and docked at each of these three ports at the crack of dawn. By dinner time, the ship was on its way to the next port and next set of excursions. The couple was energetic and active for a pair of 52 year-olds., and while enjoying an upper middle class lifestyle, they didn't want to spend money on excursions that might be better spent on tacky souvenirs. The couple therefore budgeted $250 for the excursions — the prices shown are per couple, so for example, the $60 will pay for both of them to fill up on jerk chicken and mannish water. For each of the duplicate excursions (e.g., snorkeling is offered in all three ports), the couple researched the quality of the activity and ranked the excursion among the available alternatives, with higher numbers indicating better quality. Thus, snorkeling in Jamaica is better than in Cozumel, and snorkeling in Cozumel is better than in Grand Cayman. For the unique experiences, i.e., the turtle farm, the default rating was the a 3. Site Rating Activity Cost Jamaica 3 snorkeling $100 Jamaica 1 party island $95 Jamaica 2 horseback ride $120 Jamaica 3 local cuisine $60 Cozumel 2 snorkeling $110 Cozumel 3 party island $55 Cozumel 1 horseback ride $70 Cozumel 2 local cuisine $90 Cozumel 3 tequila tasting $130 Grand Cayman 1 snorkeling $90 Grand Cayman 2 party island $60 Grand Cayman 3 horseback ride $110 Grand Cayman 1 local cuisine $130 Grand Cayman 3 turtle farm $95 (Note - data used in this test question should not be construed as vacation advice.) A) Max Z = JS + JP + JH + JL + CS + CP + CH + CL + CTe + GS + GP + GH + GL + GTu B) Min Z = 100JS + 95JP + 120JH + 60JL + 110CS + 55CP + 70CH + 90CL + 130CTe + 90GS + 60GP + 110GH + 130GL + 95GTu C) Max Z = 3JS + 1JP + 2JH + 3JL + 2CS + 3CP + 1CH + 2CL + 3CTe + 1GS + 2GP + 3GH + 1GL + 3GTu D) Min Z = 3JS + 1JP + 2JH + 3JL + 2CS + 3CP + 1CH + 2CL + 3CTe + 1GS + 2GP + 3GH + 1GL + 3GTu
Which of these countries is NOT identified in the text as having a developing economy with a substantial market?
A) Russia B) China C) India D) Europe