Skincare company E&OE retails its products through standalone stores or through its own stores within malls. The management uses this method so that customers are sure of finding only E&OE products at the stores and the brand image remains strong
In this scenario, what can E&OE do to generate consumer interest while retaining its exclusivity?
Student answers may vary.
E&OE can do any or all of the following:
Feature blockbuster distinctive merchandise events.
Feature surprise or ever-changing merchandise.
Feature the latest or newest merchandise first.
Offer merchandise-customizing services.
Offer a highly targeted assortment.
You might also like to view...
An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?
A) generic B) cognitive C) resonance D) emotional
Which of the following is not a consideration associated with outsourcing?
A) The effect on employees. B) The effect on vertical integration. C) The effect on unavoidable fixed costs. D) The effect on variable costs.
Normally, the more involved a board of directors is in shaping the firm's strategic direction, the:
A. more balanced the organization is. B. higher the corporation's performance is. C. more rapidly executive decisions can be made. D. more difficult it becomes to make effective executive decisions.
Sarbanes-Oxley requires firms to ensure that there is no insider trading occurring within an organization
a. True b. False Indicate whether the statement is true or false