E-commerce jewelry retailer SparklesNow announces a contest, inviting its regular online members to submit contemporary jewelry designs. Winning designs and entries are chosen based on ratings and comments from other members. SparklesNow is using ________ to get new ideas from customers.
A. an idea roll-out
B. crowdsourcing
C. creative resourcing
D. idea magnets
E. reverse engineering
Answer: B
Business
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