Which of the following represents a basis on which customers will choose a firm's product or
service over others available in the market?
A) Mission statement
B) Marketing mix
C) Differential advantage
D) The pricing strategy
C
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Why is cost-benefit analysis more difficult for information systems than for many other types of investments organizations make?
Consumer products that the buyer either does not know about or knows about but does not normally consider buying are referred to as ________ products
A) convenience B) unsought C) specialty D) shopping E) industrial
All of the following are examples of organizational citizenship behavior EXCEPT ______.
A. staying after hours to help a colleague B. teaching a newcomer about office procedures C. showing up on time for work everyday D. volunteering to clean up after the office party
The reporting relationships among employees within a retail firm are described by the _____
a. job description b. weighted application blank c. goal-oriented job description d. hierarchy of authority