Which of the following statements about Asian American buying patterns is most accurate?
A. Because McDonald's standardizes its products across all cultures, it does not actively market to Asian Americans.
B. There is no real diversity among Asian American subcultures.
C. The Asian American subculture is the most entrepreneurial in the United States.
D. Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
E. Consumer research on Asian Americans suggests individuals and families divide into three groups - assimilated, non-assimilated, and recent immigrants.
Answer: C
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